In occasion of the grand opening for a new store in Milan, Italy, Diadora has recruited Italian footballer Antonio Cassano as its new face.

Diadora shared this new gift of honor with the public at a press conference that was held on Friday, April 23.

Born 1982 in Bari, Italy, Antonio Cassano plays second striker for the Series A club Sampdoria (otherwise known as Blucerchiati).

Founded by Marcelo Danieli in 1948, Diadora has become equated with Italian sports clothing, shoes, and accessories, setting a fine tradition of high quality.

The name Diadora was derived from the Greek for the Dalmatian city in Croatia, Zadar, literally connoting “sharing gifts and honor”.

Photo Courtesy of Fashion Times, Copyright Diadora.

View full post on Men’s Fashion by Francesco

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